One team for social, campaigns and customer response
The brief
Punjab National Bank (PNB), one of India’s largest state-owned banks, needed a partner for its financial services marketing. With a wide range of products and customers across India, it wanted to raise awareness, reach new customers and keep existing ones engaged. For a bank this size, being visible also means being trusted, so customers know which messages are genuine at a time when bank scams are common.
What We Did
As PNB’s digital media partner, we:
- Run its channels on X, Facebook, Instagram, YouTube and LinkedIn.
- Create integrated marketing campaigns for products including Luxura credit cards, loans and the PNB One app.
- Deliver customer education in Indian languages through multilingual marketing.
- Plan and buy media across Google Ads, programmatic and streaming TV.
- Respond to customers online and manage conversations about the bank.
The result
One consistent voice across five platforms.
Dedicated campaigns for cards, loans, savings accounts and digital banking.
Creative, media and customer response from a single team, without the bank growing its own team.